The Sustainable Finance Observatory is proud to announce the launch of the first educational, publicly funded, and expert-guided AI chatbot on sustainable finance! Developed by our in-house experts and leveraging the extensive knowledge base of MyFairMoney, this innovative tool is designed to support retail investors, financial advisors, and educators in navigating the complexities of sustainable finance – in any language, at any time.
Our goal is to make sustainable finance easier and more accessible for everyone—offering unbiased, reliable guidance in any language, at any time.
What can the chatbot do for the end user?
- Explain complex sustainable finance concepts in simple language — from ESG and impact investing to the EU Taxonomy and SFDR labels.
- Help users discover their personal sustainability profile with an interactive questionnaire tailored to their values and financial goals.
- Guide users through MyFairMoney’s extensive fund and impact databases to find products that align with their sustainability preferences.
- Clarify the difference between alignment and impact so they know exactly what their investments are achieving.
The MFM AI Chatbot is designed to support a wide range of users interested in sustainable finance, including:
- Retail Investors looking to align their money with their sustainability goals and learn about sustainable investment options.
- Financial Advisors seeking clear explanations and tools to better guide their clients on sustainability preferences.
- Educators and Sustainability Enthusiasts aiming to raise awareness and simplify complex sustainable finance topics for others.
Whether they are just starting out or looking to deepen their impact, the chatbot is the user’s friendly, 24/7 companion on the journey to sustainable investing.
Thanks to the support of our funders across Europe, including the European Commission, the French Environment and Energy Management Agency, the German Federal Ministry for Economic Affairs and Climate Action, the Swiss Federal Office for the Environment, and trusted NGO partners such as WWF and Better Finance, we continue to innovate and expand MyFairMoney’s tools and resources.
We invite you to try the chatbot on MyFairMoney today and discover how easy it can be to align users’ money with their sustainability goals — one question at a time!
Got questions or feedback? Great! This is only the first prototype version of our AI Chatbot. We welcome your feedback via the chatbot’s feedback feature or by email at mfm@sf-observatory.org to help us improve.
